PR project with KTLA
PR project with KTLA
Organized a PR campaign for CyberDuo by collaborating with KTLA, providing cybersecurity expertise, which helped raise brand awareness and establish industry leadership.
My part in the project involved developing the script and talking points for the interview. We collaborated with Rich DeMuro for his show RichOnTech on KTLA. The episode was about whether smartphones need antivirus installed. I worked closely with the CEO of the company to discuss ideas and establish the best approach to showcase expertise and leadership. Check out the video and article below.